The Brief: The idea behind Sandbar® was to create a beverage using two simple ingredients (wine + water) while creating a unique drinking profile using the co-fermentation of real fruits during the winemaking process. This resulted in a unique adult beverage that carved out a new category for canned Wine Water® beverages. Sandbar® Fruit Punch Blend and Tropical Punch Blend join the ranks of the flagship Rosé Water® and Wine Water® Sauvignon Blanc as the leader in “better for you” adult beverages.