Run culture is huge. Runners are a unique bunch who are always in the constant pursuit of besting their last time, distance, pace, or achievement. A popular hashtag in the runner community is #MedalMonday where athletes with sharing their latest achievements on social media. Organized running challenges often award participants with a finisher medal to celebrate their completion of a challenge. Medal Monday embraces that culture and is creating a line of apparel that celebrates and taps into the love of running and staying active.