Kristi had the talent and 25 years of experience in holistic skin care but she needed a professional visual identity for her business. When we discussed her goals and values, she shared her motto of “Beauty Begins from Within” and I couldn’t agree more with her ethos. Kristi’s approach to serving her clients is a patient and personable approach. She does not want any of her clients to feel rushed with their appointments and practices empathy at every opportunity. I wanted Kristi’s tranquil style to really show through in her visual identity to initiate the the calming experience that her clients enjoy. The peacefulness of the hummingbird imagery is significant to Kristi which gave us clear direction on the design for the mark.